UK Landlord Forum / Life

Quote from: chris wright on September 24, 2008, 02:14:47 PM
I understand that the site can be improved, and it will be, when a wider audience is sort.

I think that's our point- you'll struggle to get a wider audience with your current online setup.

Anyways, I sincerely wish you the best of luck.

Just for future reference...

http://www.cdfnetworks.com/good-and-bad-landing-page-examples/

Jools / Property Fag,

The link you were sent was from someone who had been to the webinar, the page may have made more sense if you'd come along to the webinar.

Like you too, I trust people who have been out there and done it, which is why we've copied strategies and talked others who have sold over the internet.

Strategies used by the likes of Matt Bacak and internet marketing millionaire, Andrew Reynolds, again, he's worth 40 million.  They use sales pages and what is known as direct marketing copywriting.  Here are a couple of examples of the types of sites they put together:

http://www.internetmillionaireintensive.com/

http://andrews-secret.com/

http://www.timlowesystem.com/sqza/?gclid=CIvDz6zM9JUCFQEq1Aod0TVciw

The first two have obviously been done by pros but to prove my point the bottom is an example of Tim Lowes sales page.  Tim was a student of Andrews and is now worth about nine million.  I'm sure he has gone on to do fancier sites but the fact is this page works and he still uses it.

The skill of copywriting is something I've looked at in some depth, I'm not an expert by any means, but I've gone to other who are such as Allan Forrest Smith and Stephen Georgulis who in turn have studied the likes of David Ogilvy an all time great who highly advocates the use of direct copywriting.

Funnily enough I know a marketing guy at Virgin, he is my flat mates brother and he has a copy of 'Ogilvy on Advertising' in his book collection.  If you've ever seen a Virgin advert for broadband at a train station or somewhere where it is likely someone has a long time to sit and read the advert you notice it is in the format of long sales copy. 

What Virgin, Rightmove and the like are doing with their snazzy websites is brand building, something we aren't aiming to do at the moment but further down the line is a possibility.  We want to try and get across exactly what it is we can do for the customer and admittedly the headline isn't really tailored for those who aren't aware of the BMV and No money down investment strategies which is something we'll look at further down the line.

I appreciate your points, I think we come from different angles in terms of our marketing, the landing page good and bad link aren't examples of direct response landing pages.

Anyway, for now it is doing the job, hopefully you'll give the download a chance once we've spruced the website up, I really do feel you would benefit.

If you'd like me to send it you via file transfer site or similar I'd happily do that.

Thanks Property Fag

Just need to add, the page in question is there as a request to people who went through the free webinar. Prior to this their was a different landing page for people who wanted to attend the webinar. 200 did purely from two forums. You have the order page that goes into more detail from grahams post, at the start of this discussion. But as Mark says we are looking at direct response marketing not brand building. But yes I will change my passport photo picture and the squeeze page will change when we launch more genrally.

Because your comments with respect show a lack of understanding for this market place

Guys - That is the whole point.  We are two normal (hopefully!) consumers. We don't need to have an understanding of the market place - we just need a decent hook to get our attention and to leave us wanting more. Just imagine what your order book would be like if your strategy was aimed at a wider audience who might not understand it but would look further if the site was more ............ professional? Joomla code and wordpress are free template driven systems that would make a huge difference. Do you not want to build a brand? Surely it is easier to start building a brand at the beginning than to have to do it retrospectivly down the line? At least thats my understanding.

I understand direct marketing campaigns - I have had 15 years in the photographic industry - but this just does not give me that x factor to want to make me get more info. Maybe I ask too many questions or maybe i'm just not in your demographic?

Just looked at the sites you mentioned - and I'm sorry but Tim's one still looks better than yours. It just looks different, more professional and yes believeable.

Anyway - you obviously have your marketing strategy worked out by following the system, as I have mine so good luck !

Jools

The wider audience is the next step. The download page is off the back of requests for a download of the webinar. But it wasn't this page that was presented to you. But hey I understand that it is not for you and thats ok.

Good luck

i disagree with gharam C its not a good time to buy may be you have to wait 2 months more

Morning Mike

Care to enlighten why you think this

Chris

Morning people,

I think I see what Mike is saying.
I don't think house prices will increase over the next few months, and I don't think they'll remain stable...which only leaves one other option.

New Years/Christmas is always notoriously a dry patch in the property industry...nothing generally shifts. Anyone that is selling during Xmas/New years is usually desperate, which is bargaining power.

Chris, I'm going to watch your webinar

Hope you enjoy.

Just watched the first slide. I think it's a good slide for beginners- which I'm assuming is your target market. It's a shame, because the product (the free slides) is actually better than what your website portrays (sorry to drag that issue up again). The only reason I watched it was because of the debate that was going on yesterday.

One point was a bit weird though. There was one bullet point about remortgaging. I had to read it a few times to understand it.

Quote
"if you have consistently remortgaged to the maximum, you may find that when you come to sell, there is no enough equity in the property to cover the cost of your CGT bill, let alone releasing money for you"

I remortgage all the time, so I was confused. Then i realised that by remortgaging, you actually mean remortgaging to release equity. Which is significantly different than simply remortgaging to get a better rate.

Anyways, that was my only comment

Glad you watched the first slide, be interested over what you have to say concerning the full presentation. I agree the site needs improving, but at present the site is their for those who missed the webinar on the night and wanted a download. But yes we will be changing it later.

Property Fag & Anyone else

Have you watched the full downloan of the webinar yet. If so any comments?

Chris

I've not had a chance to watch all slides, i'll watch them today and give you further feedback